Læs mere omkring IP-strategi

A plan or approach designed to manage and exploit a company’s intellectual property (IP) with a view to achieving commercial goals. Intellectual property refers to intangible assets such as patents, utility models, designs, trademarks, copyrights and know-how that gives a company a competitive advantage in the market.  A well-defined IP strategy may help protect and exploit these assets efficiently.

In the following are mentioned key elements of a typical IP strategy:

Identification of IP assets: Review the company’s activities and identify the intellectual property rights that may arise as a result of research, development, design, branding or other processes.

Protection: Decide how or if these IP assets should be protected. This may comprise filing of applications for patents, designs and/or trademarks, obtaining copyright protection or non-disclosure of business secrets.

Surveillance and enforcement: Implement a surveillance process to keep an eye on any infringement of IP rights. This may involve legal actions to enforce the rights and prevent others from infringing them. Further, surveillance may contribute to keeping an eye on the competitors’ technology development or follow the development within the technical field of your company.

Licensing and cooperation: Consider the options of licensing or cooperation on the use of IP rights with other companies. This may generate earnings and create strategic partnerships.

Risc assessment: Evaluate riscs and opportunities in connection with IP. This may comprise evaluating the risk of infringements, competition from other patents and changes in legislation.

Alignment with business strategy: Ensure that the IP strategy is aligned with the company’s overall business goal and strategy. IP should be seen as an integrated part of the company’s value creation process.

Training and awareness: Build awareness and understanding among employees about the importance of IP and how to protect it.


An efficient IP strategy may contribute to ensuring that the company exploits its IP potential at the most, protects itself against infringments and creates a competitive advantage in the market.

Contact Patentgruppen to learn more about how an IP strategy may be defined and implemented in your company.

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Jørgen Møller
CEO, Partner, Patent Attorney, European Design Attorney
M.Sc. in electrical engineering